🔍 IMSPARK: Improving Strategy for Social Media Communications During Wildfires🔍

 🔍 Imagine... Improving Strategy for Social Media Communications During Wildfires🔍

💡 Imagined Endstate:

Contradicting the existing crisis communication theory that recommends Disaster relief organizations (DROs) speak with one voice during the entirety of wildfire response operations.

📚 Source:

Homeland Security News Wire. (2023, October 13). Improving Strategy for Social Media Communications During Wildfires. 

🔗 Link:

Read the full article here

💥 What's the Big Deal:

The study finds that a nuanced approach of matching and mismatching audiences is more effective in different phases of disaster response.📝The article discusses the findings of a study📜conducted in collaboration with the Canadian Red Cross on how Disaster relief organizations can use social media✉️effectively during wildfire response.📞The research suggests that matching and mismatching audiences on social media📺is more engaging and useful in different phases of disaster response, and this approach can be applied to other types of disasters as well.

#DRO,#disasterrelief,#academics,#socialmedia,#communityengagement,#IMSPARK,