Sunday, October 29, 2023

๐Ÿ” IMSPARK: Improving Strategy for Social Media Communications During Wildfires๐Ÿ”

 ๐Ÿ” Imagine... Improving Strategy for Social Media Communications During Wildfires๐Ÿ”

๐Ÿ’ก Imagined Endstate:

Contradicting the existing crisis communication theory that recommends Disaster relief organizations (DROs) speak with one voice during the entirety of wildfire response operations.

๐Ÿ“š Source:

Homeland Security News Wire. (2023, October 13). Improving Strategy for Social Media Communications During Wildfires. 

๐Ÿ”— Link:

Read the full article here

๐Ÿ’ฅ What's the Big Deal:

The study finds that a nuanced approach of matching and mismatching audiences is more effective in different phases of disaster response.๐Ÿ“The article discusses the findings of a study๐Ÿ“œconducted in collaboration with the Canadian Red Cross on how Disaster relief organizations can use social media✉️effectively during wildfire response.๐Ÿ“žThe research suggests that matching and mismatching audiences on social media๐Ÿ“บis more engaging and useful in different phases of disaster response, and this approach can be applied to other types of disasters as well.


#DRO,#disasterrelief,#academics,#socialmedia,#communityengagement,#IMSPARK, 



 



No comments:

Post a Comment

๐ŸŒ IMSPARK: Hospitals at the Forefront of Climate Resilience ๐ŸŒ

  ๐ŸŒ Imagine... Hospitals at the Forefront of Climate Resilience   ๐ŸŒ ๐Ÿ’ก Imagined Endstate : A future where hospitals are fully equipped to...