🔍 Imagine... Improving Strategy for Social Media Communications During Wildfires🔍
💡 Imagined Endstate:
Contradicting the existing crisis communication theory that recommends Disaster relief organizations (DROs) speak with one voice during the entirety of wildfire response operations.
Homeland Security News Wire. (2023, October 13). Improving Strategy for Social Media Communications During Wildfires.
💥 What's the Big Deal:
The study finds that a nuanced approach of matching and mismatching audiences is more effective in different phases of disaster response.📝The article discusses the findings of a study📜conducted in collaboration with the Canadian Red Cross on how Disaster relief organizations can use social media✉️effectively during wildfire response.📞The research suggests that matching and mismatching audiences on social media📺is more engaging and useful in different phases of disaster response, and this approach can be applied to other types of disasters as well.